Predictable delivery, end to end.
No surprises in week six. Weekly demos, written updates, a milestone structure where the next step is always clear, and a partnership model that keeps working after launch.
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01
Discovery & scoping
A short call (or a written exchange — whichever you prefer) to understand the problem in your words. You leave knowing what we'd build, why, and roughly what it costs. We leave with enough to write a real scope.
- What you'll get from us: written scope, fixed quote, timeline, named milestones
- What we need from you: project context, success metrics, current site / app assets
- Typical timeframe: 2–5 business days from first message to quote
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02
Design & prototyping
Designs go into Figma first, then a Webflow staging site so you can see the real thing on a real screen before any code is locked in. Reviews happen on Loom (async) or a short weekly call.
- Tools: Figma, Webflow staging, Loom, Notion
- Cadence: weekly demo, written update Friday
- You always know what's next and what we need from you
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03
Build & milestones
Engineering structure applied to delivery. Each milestone has a clear definition of done, a demo, and a checkpoint. Scope changes get costed before they're built — never after.
- Milestones costed in the original quote — no hourly creep
- QA at every milestone, not just before launch
- Staging site live from day one — always something to show
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04
Launch
Pre-launch checklist covers performance, accessibility, SEO, analytics, redirects and rollback plan. Launch happens during a quiet window — your team is briefed, your accounts are yours, your DNS is documented.
- Core Web Vitals verified green on real devices
- 301 redirects mapped from any legacy URLs
- Analytics, Search Console and consent banner tested live
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05
Post-launch & partnership
Launch isn't the end. Most clients move into a retained partnership — managed hosting, monthly improvement hours, priority support, and a regular cadence for shipping small improvements that compound over time.
- Retained partnership: monthly improvement allocation + priority support
- Ad-hoc work: faster turnaround for retained clients, fair quote for everyone else
- Real handover always: you own the accounts, you can leave any time
Async-first, with the right tools.
Most updates happen in writing — short, scannable, in one place you can find them again. Loom for visual walkthroughs (faster than a meeting, watchable in your time zone). Notion for scope, decisions and the running project log. Slack or email for day-to-day. Calls are reserved for decisions that need a real conversation.
You won't be chased to join standups. The team won't be on your calendar daily. The trade-off: a written update every Friday and a working demo every week. Most clients say it's the calmest project they've run.
AEST base. Overlap with everyone who matters.
Home base is Australian Eastern Standard Time (UTC+10). Working hours are Monday–Friday, 8:30am–4:00pm AEST.
Overlap windows: NZ all day, Asia most of the day, UK / Europe early morning AEST (late afternoon European time), US East late evening AEST (morning ET), US West the same.
For most international clients, the async-first workflow means time zones are a logistical detail, not a blocker. Full breakdown on International clients.
Start the conversation. Get a real answer.
Tell us the problem. You'll get a clear scope, realistic timeline and fixed quote inside 48 hours.